It’s sad that on a day meant to honor our presidents, we have to worry about scam sales and specials. Unfortunately, many companies are making sales and service offers that, at the very least, are misleading. Don’t get ripped off! Here are some indicators that the “deal” you are being offered might not really be one.
- The company is advertising a high percentage off the product’s retail price. Good HVAC products, like anything else, come with a cost. While there are legitimate ways HVAC companies can discount, an advertisement of 50-75% off should raise some red flags. Unless the company purposefully increased the price in order to then decrease it to make the offer, if it seems too good to be true, it probably is. Do some homework. Search retail prices of a variety of retailers before choosing the company to buy from.
- The company is offering huge discounts on name-brand only equipment. You’re all excited because you are in the market for a furnace. You call to get more information. It seems, though, that the brand has sold out. You are told there’s another model available, one that’s not a name brand, but “just as good.” This tactic is known as the “bait and switch.” Don’t fall for it.
- The company offers to clean a certain number of ducts and provide a free inspection of your HVAC system. This deal sounds good on the onset, but what the advertisers don’t tell you is often, if the ducts are dirty, other parts of the HVAC system are too. If you don’t get the other components cleaned, the ducts will only get dirty again. You will find this out when the technicians are onsite. Naturally, you will want to agree to the additional service, which leaves you with a bill higher than what was quoted, sometimes drastically so.
- The company appeals to a sense of urgency or danger. To get you interested in purchasing a furnace from them, some companies try to scare consumers into making quick decisions. While it’s important to keep an eye out on furnaces to ensure they are safe, it’s not necessarily prudent to take the word of a company that hypes up how you need to protect your family from hazardous gas and fires when there is no evidence that there is really something wrong with the furnace. If you run into a company that tries to make you sign on-the-spot or uses high pressure sales tactics, don’t give into the fear. Ask for proof of the danger. Take photos or video. Then call another company for a second opinion.
- The technician or representative purposefully talks over your head. This tactic often works because it makes customers feel stupid. Once self-esteem is down, it’s easier for a scammer to take advantage and sell products and services that are not necessary. For example, if a furnace’s pilot light is going out and the furnace is under ten years old, a repair as opposed to replacement might do the trick. If the technician seems to be speaking another language while using a persuasive tone, it might be wise to get a second opinion.
Especially around Presidents’ Day, when there are a plethora of sales advertised, it’s important to protect yourself from scams. Pride Air Conditioning and Heating is known for integrity as well as superior service. Call us at 703-330-6036 or email email@example.com.